Tuesday, September 20, 2011

Who is the RIAA?

 The RIAA works in conjunction with most major labels to protect and help the music industry flourish.  They help spread the work that piracy is bad news for the economy as well as for music fans.  They file lawsuits again most piracy websites and other sources of online piracy downloads.  They also help keep explicit albums off children’s hands by informing parents about the foul language used on albums with labeling a parent advisory on them.  They also keep count of sales and give out awards for specific plays /sales. They also keep data on consumer habits, genres and ages for future marketing. 
   The Institute for Policy Innovation estimates that the economy loses $12.5 billion a year due to music piracy. 71,060 US job loses, with $2.7 billion in workers’ earnings. $422 million in tax revenue, $131 million lost in corporate income and $291 million in personal income tax. (RIAA, 2011). While piracy is still active on the net, RIAA works with Universities to teach the youth not to steal music online. They also encourage Universities to teach their students new technologies to prevent piracies.  They don’t expect to completely remove piracy. For that’s impossible, however they want it to be controllable in other to flourish out economy.
  The RIAA awards record trophies for amounts of albums/singles sold.  They Provide a trophies for 100,000 units sold which is Silver.  500,000 units would be Gold Record. 1 million units sold will fall under Platinum and over 10 million sold is Multiplatinum. These awards help artist establish better deals through other major labels, and gains recognition in the industry. So we can clearly say that the RIAA is here for the better of our music culture.


RIAA, (2011). For Students Doing Reports. RIAA Organization. Picture also retravied from:

Thursday, September 8, 2011

Music Industry and Piracy

Another year of plunging music sales has caused many thinking the unthinkable in the music industry. Due to piracy in the last decade in the music industry; experts agree that digital sales can top off at 5 billion this year. Which is half of what was expected for 2011, and a third of the whole music market. An analyst at Forrester Research said. “ Music’s first decade is behind us and what do we do?”. 
    However music executives say that is not the case. They say that there is hope. As long as they control piracy, which according to industry federation is the vast majority of downloads online.  In numerous countries today, they are cracking down on illegal online downloads. Due to these crackdowns, experts say illegal downloaders will convert into consumers,  and help flourish the music industry once again. Many countries are also contemplating whether to disconnect users that are illegally downloading. However while thousands of e-mails have been send out to suspected copyright cheaters. No disconnections have been enforced. 
   Countries around the world are taking strong actions to increase music sales. Many competitors towards iTunes are fading away. Nokia recently stated that they are giving free phones out with subscription, that include music free downloads. A British pay-TV broadband provider named SKY, recently canceled subscription for music services.
  However while these drastic measures are taken for music sales. Experts say that the main source to fight piracy and redeem music sales is online. Putting stop to illegal downloads is the answer to save the music industry from drowning in its own pool.  

Pfanner, Eric (2011). Music industry braces for the unthinkable. Yahoo Finance. Yahoo 2011. 
http://finance.yahoo.com/news/Music-Industry-Braces-for-the-nytimes-310084089.html?x=0